July 14, 2019Comments are off for this post.

Bose Frames: A Review

Bose Frames are the world’s best bluetooth sunglasses* 

*There aren’t many Bluetooth glasses currently available.

Bose Alto Frames next to packaging

They come in two sizes - small/large termed Rondo/Alto - and one color, Black.

Quick Description

Unlike earbuds, Bose Frames do not intrude into the ear. Speakers, placed at strategic places along the arms direct audio towards your ears. The effect is uncanny and the sounds they reproduce are very good for a first-generation product. Quite a change from other market entrants like the start-up Zungle. The Frames paired easily with my iPhone and use is not complicated.

They cost around $200.

TLDR; For a first effort, they’re great. The sound they reproduce is perfectly adequate in an indoor environment and surprisingly decent when used outdoors. In loud environments - like a busy city sidewalk, a subway car, or around a gas lawn mower - they are pretty much useless.  

Bose Alto Frames on a table

Here’s What’s Wrong With The Bose Frames

  • Battery Life is good but not "all day" 
  • Just One Control Button when two would be ideal- see controls below
  • That’s about it

I purchased a pair of Alto Frames at the end of May. Thank you, eBay. I have used them exclusively nearly every day in place of AUKEY's best  Bluetooth earbuds (which are well made and reasonably priced). Now, the only time I use the earbuds is when I cut the grass or exercise. 

My one quibble (other than the limited styles and colors) is the battery life. This is a weird complaint since glasses don't typically even need batteries. But since the battery is what powers the speakers and the speakers are the selling point I think the battery needs to last all day like an apple watch. 

It lasts around 3 hours if you use them heavily for streaming music or talking on the phone. It’s good but not great.

Bose should consider offering a buy one get one half-off deal so that you can swap one pair and charge the other. You'll want to use them that much.

Where I use Them

  • I wear them walking - I like to hear the world around me - approaching cars, etc. - and I also like listening to podcasts. They allow me to do this with one fewer accessory
  • I wear them driving - GPS is right in my ear as well as music/podcasts. If I want to use the car stereo instead I can as well. 
  • The office  - I went ahead and put prescription transitions lenses in mine. UPDATE 1: I ended up returning them because the transition lenses did not get dark enough for me to use them as sunglasses. UPDATE 2: I got a pair of Rondo Frames and putting prescriptions in those. This will be my go-to pair and used primarily indoors and driving. Even if the music only lasts 3 hours, they still are proper glasses. 

Where I Don’t Use Them

  • Exercising - I don’t think they are quite ready for serious athletic activities. They slide around a bit when you’re sweaty. UPDATE: The Rondo fit snugly. 
  • Sleeping - because my eyes are closed then.

How To Control Them

The Frames are controlled by a single button on the right arm. Both arms really should have a button. If someone starts talking to you and your right hand is holding something - say a coffee or a leash - you have awkwardly reach for that button with your left hand.

The sides of the frames do accept taps but curiously you can’t map them to accept make a tap pause music or end a call. You have to use that one physical button.

Do They Do Anything Else?

Bose says the frames have a type of augmented auditory reality capability (AR). Some apps take advantage of this feature. I’ve tried a few and they aren’t that great. They are neat but not a reason to buy the Frames. That may change as AR matures. 

Who are these for?

Basically, anyone that wants a decent pair of sunglasses. They cost about as much as a good pair of RayBans and are great headphones. 

If you walk, drive, or work in an office (with prescription lenses in them) they are for you. 

They’d be great for museums that offer self-guided tours. Easier to clean than earphones, more hygienic, and super easy to use. Just pair it with an iPod touch and you’ve got a great self-guided tour system. (Just get a deposit first.)

If you are one of those people that have to listen to the game - no one will know if you are wearing these glasses - even in church.

They aren’t for heavy exercise and the color and size options are limited. Hopefully, new models will add more options.

Conclusion

For a first-generation product, they are surprisingly great and I use them way more than I initially anticipated. I also enjoy demoing them - even to strangers. Nine out of ten people I show are seriously impressed. All smiled. The tenth person I showed had Bluetooth hearing aids and was used to this sort of thing.

My take is that Bose Frames are like electric cars, people see the wow and value in them only after they try them out.

With a few simple tweaks, they’d be perfect. Hopefully, Bose will keep plugging away at this product. A few colors or different styles and they will have a surefire hit and/or technology that they can license to traditional frame makers.

Bose Frames Audio Sunglasses, Alto, Black - with Bluetooth Connectivity

By Bose

$199.00

July 9, 2019Comments are off for this post.

5 TIPS FOR ETSY SELLERS NEW AND OLD

BY: JEREMY BURNICH & KIMBERLY FALK

Are you a new seller on Etsy having just opened your shop and in search of a few tips on getting that first sale? Maybe you’ve had your store open for a while and things have become sort of stagnant and you're looking to boost a little life back into your store?

Here are some tips to help new and seasoned Etsy sellers. 

A lot comes down to SEO and Etsy SEO is a funny beast with certain things that matter very much. Tweak a few of these things to get more traffic to your shop.

1. Almost all sellers need more listings.

According to our experience Etsy assumes if you have less than 50 listings that you are not a serious shop. There are exceptions to every rule but generally, have at least 20. 

Problem: “Wait, I don’t have a lot of items?”

Solution:  Start by dividing items into their different material variations. Instead of one listing for “coins” with 4 variations, have one listing for pennies, one for dimes, one for nickels, and one for quarters.

2. Work on Your Tags.

Think like a potential customer. What terms might they use when searching for items like yours? Say you’re selling a leaf shaped ring.  Add tags like  "fall ring" "autumn jewelry" "leaf ring", etc. 

One way to give yourself a leg up is to use EtsyRank, it's free and it can give you a lot of hints on what keywords work. 

QUICK TIP: One word keywords are not a good idea because that's not how most customers search.

DIG DEEPER: Here’s Etsy’s take on setting up headings and tags.  Relatively brief but very informative. 

3.  Photographs - the more the better.

You don’t need to be the next Horst, but decent photos of your items go a long way towards helping you make that sale. You also don’t need an SLR.  An iPhone a white backdrop and some natural light are all you need to take some great pictures.  Also, don’t be afraid to put a photo of the packaging - people are interested in the box something comes in as well. 

QUICK TIP: If you want a little more control over the light and surroundings get an inexpensive light box. Orange Monkey makes a great prosumer light box with some useful bells and whistles.

DIG Deeper: Here’s a great piece called The Ultimate Guide to Beautiful Product Photography. It’s got a ton of great tips for the DIY studio photographer.

4. Your “About” section is really important.

Much of the reason people buy from independent designers is because they connect to your story. Tell them what motivates you, tell them what awards you've won, tell them what your favorite piece is and why, etc.

This also means you should set up some policies.  These can change as you discover what works for you.  But many people will not buy from shops with no stated policies.  You can make exceptions case by case but if you are able to point to a clearly articulated policy at the start you’ll be much happier.   

QUICK TIP: How to Set Up Your Shop Policies

5. Offer Free Shipping

You sort of have to anyway. Etsy now gives priority placement in US search results to items that ship free and to shops that guarantee free shipping to US buyers on orders of $35 or more. 

This doesn’t mean you have to pay for it yourself. UPS won't transport your items for free but you can estimate what it will cost to box up and ship your item and work those expenses into the retail price.

ONE MORE THING …

I just add one more thing...when I say that you need more listings to be considered a serious shop, it's not only about convincing the potential customer, but also convincing *Etsy.* If they think you're making extra effort, they'll push you higher up in searches. It may not actually say that word for word in their SEO guidelines, but from what I've seen, this is how it works.

Wishing you much success!

About the Authors

Jeremy Burnich
Owner and proprietor of J O Y C O M P L E X - Merchants in Ideas.
joycomplex.etsy.com
He is the author of a book, 3D models, illustrates, writes, and takes interesting photographs. A former attorney, he breaks down complex ideas into easy to consume pieces. I guess that makes him a fungus.
https://www.joycomplex.com
Kimberly Falk
Owner and proprietress of Ontogenie - Jewelry Inspired by Science and Nature.
ontogenie.etsy.com
Kimberly has a Ph.D. in biochemistry and over twenty years of research experience. She uses that expertise to create unique and interesting animations and designs that are scientifically accurate and aesthetically stunning.
https://ontogenie.com/

June 9, 2019Comments are off for this post.

Women’s Shelter Domestic Violence Poster Concept

Original Poster

I recently saw this post on the r/Pittsburgh subreddit about the multi-lingual support that the Women's Center & Shelter of Greater Pittsburgh offers to victims of domestic violence.

The top comment noted that non-English speakers might not be able to understand the service being offered.

I addressed this concern by changing the focus from the list of languages to an image meant to resonate with someone who might need the service. I accomplished this by using a stylized image of a woman in pain who was being silenced.

Concept for domestic violence program for Pittsburgh Women's Shelter.  Features stylized crying figure and eight languages
Domestic Violence? We Can Help

I then repeated the phrase "We Can Help" in all the languages offered. Even if one does not understand the small amount of English used, my thinking is that the imagery indicates subject matter and phrase repetition would indicate to the reader that multiple languages are spoken at the phone number provided.

Detail of poster

Please note that the female image is just a vector stock image and is not attributable to me. This poster is for conceptual purpose only.

June 7, 2019Comments are off for this post.

An Apple Watch Band Unlike Any Other

Looking for an interesting alternative strap for your Apple Watch? Would you be interested in one made from a natural and renewable material that is also available in many different colors? If so, then you might want to take a look at the merino wool Apple Watch bands that Lithuania based startup “Some Loops” has for sale.  

Wool?  You’re kidding right?

Ever since I first laid eyes on felted wool slippers (on a 2006 trip to Iceland) I have never been without a pair. If you want comfy feet wool slippers can't be beat.  

Lithuania’s textile traditions are particularly rich and thanks to internet commerce wool products from the country are increasingly available to consumers around the world. 

These Apple Watch straps are a 21st century continuation of this wool tradition.  According to Some Loops founder Algimantas Časas they are made from a similar material to my slippers but with a heavier density wool. “Hand-felted wool would just not hold up that strongly as a watch band.” Instead he has gone with an “industrial density” merino wool which he claims is just as strong and resilient as, “a stubborn Merino sheep.” 

Nice Straps

The straps look sharp.  I ordered a dark gray one because I thought it would work for casual or formal outfits . . . and because it was on sale and had free shipping.

According Some Loops the band would be comfortable, wouldn't get soggy like a leather band, and wouldn't stick to skin like silicone. I never had that last problem but OK. I was still looking forward to seeing what eventually came in the mail.

Here's some photos of my Series 0 and my Series 4 with the gray wool strap.

Some Loops has some really bright colors that certainly pop and would be a fun way to make a color statement with your watch. 

A bubble mailer arrived a couple of days after I placed my order. A box was inside and within the box was a really nice looking watch band.  The color looked great and the material felt very strong and thick - would be nice if it was a couple millimeters thinner - but the buckle was in my opinion rather huge. 

If you’re familiar with the American holiday of Thanksgiving, the buckle is reminiscent of the hats worn by Massachusetts Pilgrims. It sort of let the whole thing down for me.  

Great Customer Support

I contacted Some Loops to see about returning the strap and Algimantas quickly got back and offered to send me a different one with a smaller buckle.  He was also willing to let me hold on to the first strap so I could make a side-by-side comparison for this review. 

I really like this strap with the smaller buckle. Some might not mind or even prefer the larger clasp but I think the smaller one is more discreet. 

The strap itself is a little itchy at first but that is to be expected.  After a few days of use and a couple of showers (yep, you can in fact get these straps wet) the fibers began to relax, stopped itching, and started conforming to wrist.  I suspect I won’t even feel it on my wrist when it's fully broken in. If you want to hasten the breaking in period check out this primer on “How To Soften Wool” by the Tricksy Knitter. 

Even after only a short period of wear I can say this strap is really comfortable.  And this is coming from someone who generally prefers the fit and feel of the standard Apple silicone straps (I currently use a pollen or nectarine strap most of the time). This wool strap has surprised me with how much I actually like having it on. 

At first I thought there should be more holes to allow for greater adjustment.  But as the strap stretched and mimicked the contours of my wrist this concern subsided. I think I’d like the strap to be a bit thinner but overall I’m satisfied with this purchase.

Try Out Some Loops

Say what you will about the actual watch, but Apple has certainly created a more robust strap industry. Who hasn’t seen a photo of a strap collection posted on r/AppleWatch? If you are one of those people with a strap collection, or if you’re someone like me who only has a few favorites - this wool band would make and interesting addition.

I feel like it will only improve over time and provided it has the buckle you want, will get more use than you might expect.

You gotta match your Minnie Mouse to the color of your strap.

Who Is This Strap For?

What type of person would really benefit from having one of these wool straps? Instinctually, I think outdoorsy folks - not necessarily hard core adventurers - who like hiking, maybe some canoeing or kayaking, or even just walking your dog around the neighborhood might like this band. If you are a big fan of REI, then you might get some use out of this band.

It absorbs sweat but doesn't get soggy, doesn't smell (at least not yet, but I can tell you from my felted wool slipper experience that the band probably won't smell hardly at all) and is completely washable.

In the winter wool can get wet but stays warm. So if you do any winter sports or indoor iceskating wearing your apple watch, it might be a good solution.

Another group would be folks who don't like synthetic fibers for whatever reason - allergies, ethical concerns, sustainability. The strap will eventually mostly rot (except for the two parts that attach to the lug) and the lugs and clasp can be reused with another strap. If you are at all concerned about animal welfare, Some Loops also ensures that no animals are harmed during the accumulation of wool for the bands. Though there is no third party documentation of this claim - maybe they can contact SCS Global Services or a similar company to get this certification.

Conclusion

The Some Loops merino wool strap is an interesting alternative to leather.  It’s versatile.  Comes in interesting colors. And is made from natural materials.

And they do actually look pretty cool. I think the red band with the rose gold apple watch would look really great (especially with the red crown). The big buckle looks kind of goofy but people don't really stare at the inside of your wrist anyway.

SOME LOOPS - Merino Bands for Apple Watch

General Band Specs:

  • Thickness: 5mm
  • Material: 100% merino wool
  • Buckle and adapter colors: black, silver, gold, rose gold
  • Weight: approx. 30g (1oz) in total.
  • PRICE: $50 to $60

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